Facebook & Instagram Ad Setup (Once Off)

Facebook and Instagram ads are one of the most targeted, cost-effective ways to reach riders, owners and equestrian buyers. We'll build your campaigns properly from the ground up, so your ads reach the right people from day one.

This is a once-off ad set up and doesn't include ongoing management. We set up your ads, then hand them over with recommendations so you can manage them yourself.

Who you can reach

• People who've visited your website or engaged with your Facebook and Instagram
• Your email subscribers and past customers
• Lookalike audiences: new people who look like your best customers
• Interest-based audiences, such as riders, horse owners and equestrian sport fans

What's included

• Campaign strategy and a simple funnel, from first impression to purchase
• Campaigns, ad sets and ads built in your Meta Ads Manager
• Audience research and custom audience set up
• Placements across Facebook, Instagram, Messenger and Audience Network
• Ads assembled in image, video, carousel or slideshow formats
• Ad copywriting
• Optimisation recommendations so you can manage your ads with confidence

Before we start

• Your Meta Pixel needs to be set up. Not done yet? Add our Meta Ads Setup, which covers your Business Manager, ad account and Pixel.
• You'll supply the photos and videos for your ads. Need content? Ask about our Reels – Done For You or UGC packages.

Not included

• Ongoing ad management
• Photo and video creation
• Ad spend, which is paid directly to Meta. We'll recommend a starting daily budget for your goals.

How it works

1. Check out to book your set up.
2. We'll email you a short questionnaire within 2 business days.
3. Send it back with your images and videos, and we'll be in touch with any questions.
4. We build your ads and email you once they're ready to launch.

Turnaround: please allow [X] business days from receiving your information.

Want hands-on help managing them afterwards? Book a 1:1 Meta Ads Consult & Coaching session.