Australian equestrian marketing agency
We do
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See the toolkit ·Australia • USA • Europe
Talent, creative and performance marketing under one roof, built by people who ride, compete and live this industry every day.
25+
Years in marketing
Across equestrian, beauty, automotive and fashion.
3
Continents
An Australian agency with partners and creators across the USA and Europe, so your brand reaches further.
7
Partner & certified platforms
Chat GPT,Meta, Google, Shopify, AiMCO, Klaviyo and Omnisend.
1
Industry. Ours.
We only work in equestrian, and we're equestrians ourselves.
For brands
Most equestrian brands don't have a social media problem. They have a sales problem: posts get likes, but followers never reach the website, and the website doesn't turn them into customers.
We fix the whole ride, from first scroll to checkout, and show you the numbers every month.
How we fix the whole ride
Scroll-stopping content, creators and ads that reach the right riders, with a clear reason to click.
Every post, email and ad points somewhere. We track which channels send real buyers.
A fast, beautiful store, flows that recover carts, and offers that close the sale.
Example of the monthly report you'll receive. Figures are illustrative; your report shows your real numbers, straight from Meta, Google Analytics and Shopify.
The Equestrian Digital method
Most equestrian brands don't need more posts, they need a path. We map the whole journey, from first scroll to loyal customer, and build every step of it.
Get seen by the right riders and buyers with creators, social and ads.
Turn that attention into leads you own, not just likes.
Make buying easy, persuasive and fast.
Scale what's working and cut what isn't.
Keep customers coming back season after season.
Start here
Secure your .com.au, .au or .com before someone else does. We register it and set it up for you.
Send us your Instagram or website and we'll come back with three quick wins you can action this week.
We've got your details and will send your three quick wins within 2 business days.
Our go-to checklist for equestrian brands: social, ads, email and website basics that bring in more customers.
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Your next step
The checklist shows you what to fix. The toolkit gives you the calendar, hooks, emails, ad setups and scripts to fix it.
Subscriber offer: use code CHECKLIST20 at checkout for $20 off.
See the toolkit ·Get your product into the hands of professional equestrian athletes and creators. No-obligation gifting, posting at the talent's discretion.
We've received your gifting enquiry and will be in touch within 2 business days.
Our services
Whether you're ready to hand over the reins or want expert help on a single project, our services meet you where you are.
Professional athletes and creators matched to your brand, with every detail of the collaboration handled.
Content, captions and scheduling handled by people who know the horse world.
Meta, Instagram, Google and TikTok ads in front of the right riders and buyers.
Certified Klaviyo partner. Campaigns and automated flows that keep customers coming back.
High-converting Shopify and WooCommerce sites, plus Australian hosting.
Clarity, direction and a plan that moves the needle, starting with an audit or 1:1 session.
We're a Shopify Partner building websites for equestrian brands and the businesses around them, from saddleries and apparel labels to local studios. Beautiful to look at, simple to manage, and set up to turn your followers into customers.
Shopify build
Shopify build
WooCommerce build
Squarespace build
Shopify build
Designed and built on Shopify, ready to sell from day one.
A fresh look for your existing store without starting from scratch.
Move from WooCommerce, Wix or Squarespace with your products and customers intact.
Updates, fixes and new pages whenever you need a hand.
Your .com.au registered, connected and looked after.
A clear list of what's costing you sales, and how to fix it.
A professional Shopify store for your equestrian business, built on a ready-made theme and set up by our team.
Choose Basic for a clean, simple launch on a free theme, or Advanced for a paid theme, custom-designed pages and extra features. Need something more custom? Book a call for a quote.
Your Shopify plan, transaction fees, apps, a paid theme licence and domain renewal are paid directly to Shopify and other providers. We'll help you choose the right plan before we start.
Moving from Wix, Squarespace or WooCommerce? See Website Migration to Shopify.
Influencer & creator content
Professional athletes, real horses, real reach. Book our creators for authentic video your audience will actually stop for.
Jessie Smith
Sandra & Noodle
Chris & Gabi Chugg
Sandra Gallegos
Jessie Smith
Sandra × HBTR Collective
Jessie Smith
Professional athletes
We're an Australian agency managing professional equestrian talent, with partners and creators across the USA and Europe. Most of the creators we represent are professional athletes: international and Grand Prix competitors, trainers and riders who live the sport every day. Their audiences trust them because they've earned it in the arena, and that credibility is what makes your brand partnership land.
In showjumping, our co-founder Tony Norman is partnered with Team Chuggy Equestrian, Champion Showjumper Chris Chugg rides Oaks Ella, bred by Tony himself.
FOR RIDERS & CREATORS
A hands-on, personal approach to talent management: brand partnerships, campaign negotiations, content planning and long-term career growth for equestrian creators and influencers across the globe.
Equestrian Digital is an Australian Marketing Agency led by Josie Noveski, a show rider and judge with 25+ years of marketing experience across equestrian, beauty, automotive, and fashion sectors. She's worked with prestigious brands including BMW, Mercedes, Maserati, Trivett Classic and leading fashion houses. Alongside co-founder Tony Norman, a showjumper, judge, talent scout, manager, and breeder, Equestrian Digital connects with partners and creators across the USA and Europe to help equestrian brands and athletes grow authentically.
Run by equestrians, for equestrians. We know the sport, the season and the audience, so every campaign feels authentic, intentional and true to the horse world.
Meta, Google and Shopify partners, AiMCO members and Klaviyo and Omnisend certified, with a roster of professional equestrian athletes and creators ready to bring your brand to life.
Who we are
Equestrian Digital is a marketing agency run by horse people, for the horse world. We tell you what's working, what isn't, and exactly what we'd do if it were our brand.
You see the numbers, the spend and the results, good or bad. No vanity metrics, no hidden fees, no fluff.
We say what we think and give clear recommendations. You always know where you stand and what happens next.
The safe option rarely stands out. We test bold ideas, learn fast and double down on what works.
We use AI across research, content, ads and automation to move faster and smarter, with real horse people steering every decision.
We partner with brands and creators who share these values. If you want honest advice, bold ideas and marketing that actually moves the needle, we'll get on brilliantly.
Work with usBeyond the arena
The same transparent, direct, risk-ready approach, for automotive, fashion and beauty brands.
✦ AI for equestrian businesses
From your sales and social data to your inbox and content calendar, AI can save equestrian businesses hours every week and help you make better, data-driven decisions. We'll show you how, built around the way the horse world actually works.
Example conversation
Ask questions of your sales, website and social data in plain English and get clear answers, not spreadsheets.
Draft product descriptions, captions, emails and customer replies in minutes, so you can spend more time with the horses.
Plan content calendars, test ad copy and understand your audience across Meta, email and your website.
Hands-on workshops and 1:1 coaching so you and your team can use AI confidently, safely and every day.
Practical, jargon-free AI training for equestrian business owners, riders, coaches and their teams. Learn the tools, prompts and workflows that actually save time, with real equestrian examples.
Para-equestrian Dressage/Show
Para-equestrian dressage/Show rider. Book Jessie for sponsored content, UGC and appearances. How booking works Choose a booking type and add it to your cart. Check out...
Read more about JessieInternational Showjumping
Chris Chugg is one of Australia’s most accomplished and respected showjumping athletes, trainers and producers of Grand Prix horses. An international Grand Prix showjumper, five-time Australian...
Read more about ChrisShowjumping
Showjumper and Leading Team Chugg, competing alongside husband Chris Chugg. Currently partnered with 4Cyte,BUTET. Price on application Gabi is in high demand, so partnerships are tailored...
Read more about GabiPara-equestrian Dressage/Show
Racehorse trainer, breeder and the creator behind Noodle, one of the most recognisable horses on social media. Book Sandra and Noodle for sponsored content, UGC and...
Read more about SandraGrand Prix Dressage
Grand Prix dressage rider and winner of the 2023 FEI Dressage World Cup Pacific League Final. Polished in the arena and full of personality out of...
Read more about CharlotteWe're a full-service digital marketing and talent management agency that works exclusively in the equestrian industry. Run by equestrians, for equestrians.
Equestrian brands, retailers, studs, breeders and coaches, plus the professional athletes and creators on our roster. We're based in Australia, with partners and creators across the USA and Europe.
Talent management and influencer marketing, social media management, paid advertising (Meta, Google and TikTok), email and SMS marketing, websites and e-commerce, audits and strategy, plus AI training and automation.
Browse our talent, choose a package and book online. For athletes marked price on application, send us an enquiry and we'll come back with availability and rates.
It starts with a discovery call. We'll talk through your goals, challenges and budget, then recommend the right mix of services for you.
We agree clear goals up front, such as reach, engagement, website traffic, leads or sales, then track and report against them so you can see exactly what your marketing is delivering.
We know the sport and the audience. With 25+ years in marketing, Meta, Google and Shopify partnerships, Klaviyo and Omnisend certifications and a roster of professional athletes, we make equestrian brands stand out.
Ready when you are
Start with our complimentary checklist, or jump straight on a discovery call and we'll map out your funnel together.
You're in! Your checklist is ready.
Your next step
The checklist shows you what to fix. The toolkit gives you the calendar, hooks, emails, ad setups and scripts to fix it.
Subscriber offer: use code CHECKLIST20 at checkout for $20 off.
See the toolkit ·
