Australian equestrian marketing agency
Bring marketing to the arena.
from the stable to the scrollWhat we do
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Solutions to make your brand unstoppable
Learn it yourself with a guide, or hand the whole job to our team. Pick the level of help that suits your business right now.
Digital Resources
Do it yourself · from $24.95
Digital Resources
Do it yourself · from $24.95Prefer to learn it yourself? Our plain-English guides show you how to fix your website, write Reel hooks, run giveaways, set up email flows and more, all written for the horse world. Instant download.
Shop the guides
Influencer Marketing
Creators your audience already trusts
Influencer Marketing
Creators your audience already trustsThe right riders and creators for your goals, audience and values. We handle sourcing, briefs, contracts, approvals and reporting.
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Book Talent
Professional athletes, booked direct
Book Talent
Professional athletes, booked directBook professional equestrian athletes and creators directly, for campaigns, appearances, shoots and events.
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Get UGC
Real riders, real content
Get UGC
Real riders, real contentAuthentic video and photo content made by real riders, ready for your ads, socials and website.
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Social Media
Hand over the reins
Social Media
Hand over the reinsWe plan, create and post scroll-stopping content for your brand, built around real horses and real riders, with monthly reporting. You spend your time in the saddle, not in the app.
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Paid Media
Meta, Google and TikTok ads
Paid Media
Meta, Google and TikTok adsMeta, Google and TikTok ads set up and managed to turn attention into enquiries and sales.
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Email & SMS
Klaviyo and Omnisend certified
Email & SMS
Klaviyo and Omnisend certifiedWelcome series, abandoned cart flows and campaigns that keep selling in the background, written in your brand's voice.
Start selling by email
Websites
Shopify Partner
Websites
Shopify PartnerHigh-converting Shopify websites, built by a Shopify partner and designed to sell.
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1:1 Coaching
Learn alongside an expert
1:1 Coaching
Learn alongside an expertPersonal sessions on social media, ads, email or your whole marketing plan, so you leave knowing exactly what to do next.
Book a sessionTrusted, certified and run by equestrians
25+years in marketing3continentsMeta PartnerGoogle PartnerShopify PartnerKlaviyo CertifiedOmnisend CertifiedAiMCO MemberChatGPT Ai PartnerAnthropic Ai PartnerThe Equestrian Digital method
One funnel. Every stage covered.
Most equestrian brands don't need more posts, they need a path. We map the whole journey, from first scroll to loyal customer, and build every step of it.
Attract
Get seen by the right riders and buyers with creators, social and ads.
- Influencer & talent
- Social media
- Meta & Google ads
Capture
Turn that attention into leads you own, not just likes.
- Landing pages
- Lead magnets
- Websites & domains
Convert
Make buying easy, persuasive and fast.
- Shopify stores
- Email & SMS flows
- Offers & checkout
Grow
Scale what's working and cut what isn't.
- Ambassadors
- Retargeting ads
- AI automation
Repeat
Keep customers coming back season after season.
- Retention emails
- Loyalty & VIP
- Content calendars
Instant downloads
Digital resources to help your business
Practical, plain-English marketing guides written for equestrian brands. Buy one, read it tonight and put it to work tomorrow.
All 6 · Save $50The complete toolkit
WebsiteWebsite mistakes costing you sales
InstagramReel hooks for horse people
BusinessThe giveaway playbook for equestrian brands
EmailEmail flows that sell while you ride
InstagramFilming horses on your phone
WebsiteProduct descriptions that sell tack
Professional athletes
Elite athletes. Real influence.
We're an Australian agency managing professional equestrian talent, with partners and creators across the USA and Europe. Most of the creators we represent are professional athletes: international and Grand Prix competitors, trainers and riders who live the sport every day. Their audiences trust them because they've earned it in the arena, and that credibility is what makes your brand partnership land.
In showjumping, our co-founder Tony Norman is partnered with Team Chuggy Equestrian, Champion Showjumper Chris Chugg rides Oaks Ella, bred by Tony himself.
Trusted by professionals
The pros only use the best. Do you want to be on their list?
Professional riders can't afford gear that lets them down, so when they back a product, their followers listen. Put your brand in the hands of athletes people already trust.
- Grand Prix and international competitors
- Real audiences who trust their advice
- Managed for you from brief to approval
Sandra & Noodle
Western Australia
Racehorse trainer and owner-breeder of the stallion the internet can't stop watching, with 265K+ on TikTok.
Read more about Sandra
Charlotte Phillips
Dressage
2023 FEI Dressage World Cup Pacific League Final winner and Grand Prix rider.
Read more about Charlotte
Chris & Gabi Chugg
Showjumping
Australia's five-time showjumping champion and Team Chugg, riding Oaks Ella.
Read more about Chris
Jessie Smith
Para-equestrian
Para-equestrian rider sharing daily life, training and the standie who can.
Read more about JessieFrequently asked questions
What does Equestrian Digital specialise in?
We're a full-service digital marketing and talent management agency that works exclusively in the equestrian industry. Run by equestrians, for equestrians.
Who do you work with?
Equestrian brands, retailers, studs, breeders and coaches, plus the professional athletes and creators on our roster. We're based in Australia, with partners and creators across the USA and Europe.
Which marketing services do you offer?
Talent management and influencer marketing, social media management, paid advertising (Meta, Google and TikTok), email and SMS marketing, websites and e-commerce, audits and strategy, plus AI training and automation.
How do I book one of your athletes or creators?
Browse our talent, choose a package and book online. For athletes marked price on application, send us an enquiry and we'll come back with availability and rates.
How does working with Equestrian Digital start?
It starts with a discovery call. We'll talk through your goals, challenges and budget, then recommend the right mix of services for you.
How do you measure success?
We agree clear goals up front, such as reach, engagement, website traffic, leads or sales, then track and report against them so you can see exactly what your marketing is delivering.
Why choose Equestrian Digital?
We know the sport and the audience. With 25+ years in marketing, Meta, Google and Shopify partnerships, Klaviyo and Omnisend certifications and a roster of professional athletes, we make equestrian brands stand out.
Ready when you are
Let's grow your equestrian brand.
Start with our complimentary checklist, or jump straight on a discovery call and we'll map out your funnel together.
You're in! Your checklist is ready.