Australian equestrian marketing agency
Bring marketing to the arena.
from the stable to the scrollInfluencer marketing & UGC
Influencer marketing, made for the horse world. We match your brand with the riders and creators your customers already follow, then turn every partnership into content that keeps working long after the post goes live.
From the first brief to the final report, one team handles the creators, the contracts, the content and the results.
380K+
Combined followers across our roster
25+
Years in marketing
5
Professional athletes & creators
3
Continents: Australia, USA & Europe
Follower numbers come from each creator's own profiles and are updated regularly.
What we do
Tap a service to see more ↓
Solutions to make your brand unstoppable
Learn it yourself with a guide, or hand the whole job to our team. Pick the level of help that suits your business right now.
Influencer & UGC Marketing
Creators your audience trusts, content you can use
Influencer & UGC Marketing
Creators your audience trusts, content you can useThe riders and creators your customers already follow, matched to your brand and managed from brief to report. Plus authentic video and photo made by real riders, ready for your ads, socials and website.
Book Talent
Want to get noticed by a real audience?
Book Talent
Want to get noticed by a real audience?Ads get scrolled past. A recommendation from a rider people already trust doesn't. Book a professional equestrian athlete or creator and put your product in front of a real, engaged audience, with genuine reviews and content that feels organic, not paid.
Social Media
Sick of wondering what to post?
Social Media
Sick of wondering what to post?What do I post? When? How often? Is anyone even seeing it? If social media feels like a second job, hand it over. We plan, create and post scroll-stopping content built around real horses and real riders, look after your community and report back every month, so you can get back in the saddle.
Paid Media
Ads feel like learning a new language?
Paid Media
Ads feel like learning a new language?Not sure where to start? Hit 'Boost post' and watched the money disappear? We set up and manage Meta, Google and TikTok campaigns aimed at real equestrian buyers, test what works, cut what doesn't and explain every dollar in plain English.
Email & SMS
Overwhelmed? You don't have to do it alone.
Email & SMS
Overwhelmed? You don't have to do it alone.Flows, segments, templates, subject lines... no one said you had to work it all out yourself. We build the welcome series, abandoned-cart and win-back emails that keep selling in the background, written in your brand's voice. Klaviyo and Omnisend certified.
Website Design
Shopify Partner · Squarespace websites
Website Design
Shopify Partner · Squarespace websitesA beautiful website that doesn't sell is just an expensive brochure. We design and build Shopify and Squarespace sites around the way riders actually shop: fast on mobile, easy to browse by discipline, horse and rider, and set up for Australian payments and shipping. Then we hand you the keys, so you can update everything yourself.
AI & Automation
Drowning in admin? Not all AI is created equal.
AI & Automation
Drowning in admin? Not all AI is created equal.Everyone's using the same ChatGPT templates. We set AI up around your business, your voice and your horses, so you get hours back every week. Once you use it, you'll be hooked.
1:1 Coaching
Want to do it yourself, with a pro in your corner?
1:1 Coaching
Want to do it yourself, with a pro in your corner?Personal sessions on social media, ads, email or your whole marketing plan, so you leave knowing exactly what to do next.
Digital Resources
Do it yourself ,checklists & much more.
Digital Resources
Do it yourself ,checklists & much more.Prefer to learn it yourself? Our plain-English guides show you how to fix your website, write Reel hooks, run giveaways, set up email flows and more, all written for the horse world. Instant download.
Trusted, certified and run by equestrians
Meta PartnerGoogle PartnerShopify PartnerKlaviyo CertifiedOmnisend CertifiedAiMCO MemberChatGPT Ai PartnerAnthropic Ai PartnerThe Equestrian Digital method
One funnel. Every stage covered.
Most equestrian brands don't need more posts, they need a path. We map the whole journey, from first scroll to loyal customer, and build every step of it.
Attract
Get seen by the right riders and buyers with creators, social and ads.
- Influencer & talent
- Social media
- Meta & Google ads
Capture
Turn that attention into leads you own, not just likes.
- Landing pages
- Lead magnets
- Websites & domains
Convert
Make buying easy, persuasive and fast.
- Shopify stores
- Email & SMS flows
- Offers & checkout
Grow
Scale what's working and cut what isn't.
- Ambassadors
- Retargeting ads
- AI automation
Repeat
Keep customers coming back season after season.
- Retention emails
- Loyalty & VIP
- Content calendars
Professional athletes
Elite athletes. Real influence.
We're an Australian agency managing professional equestrian talent, with partners and creators across the USA and Europe. Most of the creators we represent are professional athletes: international and Grand Prix competitors, trainers and riders who live the sport every day. Their audiences trust them because they've earned it in the arena, and that credibility is what makes your brand partnership land.
In showjumping, our co-founder Tony Norman is partnered with Team Chuggy Equestrian, Champion Showjumper Chris Chugg rides Oaks Ella, bred by Tony himself.
Trusted by professionals
The pros only use the best. Do you want to be on their list?
Professional riders can't afford gear that lets them down, so when they back a product, their followers listen. Put your brand in the hands of athletes people already trust.
- Grand Prix and international competitors
- Real audiences who trust their advice
- Managed for you from brief to approval
Sandra & Noodle
Western Australia
Racehorse trainer and owner-breeder of the stallion the internet can't stop watching, with 265K+ on TikTok.
Read more about Sandra
Charlotte Phillips
Dressage
2023 FEI Dressage World Cup Pacific League Final winner and Grand Prix rider.
Read more about Charlotte
Chris & Gabi Chugg
Showjumping
Australia's five-time showjumping champion and Team Chugg, riding Oaks Ella.
Read more about Chris
Jessie Smith
Para-equestrian
Para-equestrian rider sharing daily life, training and the standie who can.
Read more about JessieFrequently asked questions
What does Equestrian Digital specialise in?
We're a full-service digital marketing and talent management agency that works exclusively in the equestrian industry. Run by equestrians, for equestrians.
Who do you work with?
Equestrian brands, retailers, studs, breeders and coaches, plus the professional athletes and creators on our roster. We're based in Australia, with partners and creators across the USA and Europe.
Which marketing services do you offer?
Talent management and influencer marketing, social media management, paid advertising (Meta, Google and TikTok), email and SMS marketing, websites and e-commerce, audits and strategy, plus AI training and automation.
How do I book one of your athletes or creators?
Browse our talent, choose a package and book online. For athletes marked price on application, send us an enquiry and we'll come back with availability and rates.
How does working with Equestrian Digital start?
It starts with a discovery call. We'll talk through your goals, challenges and budget, then recommend the right mix of services for you.
How do you measure success?
We agree clear goals up front, such as reach, engagement, website traffic, leads or sales, then track and report against them so you can see exactly what your marketing is delivering.
Why choose Equestrian Digital?
We know the sport and the audience. With 25+ years in marketing, Meta, Google and Shopify partnerships, Klaviyo and Omnisend certifications and a roster of professional athletes, we make equestrian brands stand out.
Ready when you are
Let's grow your equestrian brand.
Book a discovery call and we'll talk through your goals and map out the right plan for your brand.