Our Founders

team Equestrian Digital

Equestrian Digital is Australia’s leading boutique equestrian creative marketing agency, founded by Josie Noveski—a passionate show rider, marketing strategist, and expert in digital influence and brand management. Alongside Co-Founder Tony Norman, an accomplished horseman and leading equestrian influencer & talent scout, they bring an unmatched combination of equestrian expertise and digital marketing innovation. Tony is also the owner of top showjumper Oaks Ella (Emerald x Oaks Trickery (Tinkas Boy x Vivant)—ridden by Chris Chugg. Josie and Tony have been friends for over three decades. With their extensive experience in the equestrian and marketing industries, they provide invaluable insights and strategic direction to brands and riders looking to grow their presence in the digital space.

Josie Noveski

Founder

Tony Norman

Co Founder