{"title":"Paid Advertising","description":"\u003cp\u003eLooking to connect with your current customers as well as find new ones? With rising advertising costs, it's more important than ever that your business is in front of the right audience, at the right time, with the right message. Instagram, Meta, Google (Search, Display \u0026amp; Shopping) and TikTok advertising for equestrian brands.\u003c\/p\u003e","products":[{"product_id":"meta-ads-consult-coaching","title":"1:1 Meta Ads Consult \u0026 Coaching","description":"\u003cp\u003eRunning Facebook and Instagram ads but not getting the results you hoped for? Tried a few campaigns or creatives and still not sure your account is set up the right way? This session is for you.\u003c\/p\u003e\n\u003ch4\u003eWhat's included\u003c\/h4\u003e\n\u003cp\u003eA 1.5-hour, hands-on 1:1 session with Josie, fully tailored to your business. Part training, part coaching, you'll come away with the direction and clarity you need to understand Meta Ads and make them work for your equestrian brand.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA live review of your Meta ad account and set up\u003c\/li\u003e\n\u003cli\u003ePixel and tracking check, so you know your results are measured properly\u003c\/li\u003e\n\u003cli\u003eBrainstorming the best approach for your business moving forward\u003c\/li\u003e\n\u003cli\u003eWhich metrics actually matter, and how to read them\u003c\/li\u003e\n\u003cli\u003eTips on audiences, creative and budget for the equestrian market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWho it's for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEquestrian brands and businesses already running ads who want better results\u003c\/li\u003e\n\u003cli\u003eAnyone who'd like extra coaching, training or accountability after our \u003ca href=\"\/products\/meta-ads-setup\"\u003eMeta Ads Setup\u003c\/a\u003e or \u003ca href=\"\/products\/campaign-launch-package\"\u003eCampaign Launch Package\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eYour coach\u003c\/h4\u003e\n\u003cp\u003eJosie Noveski is the founder of Equestrian Digital, with 25+ years of marketing experience and Meta partner status. She's an equestrian herself, so she knows your audience inside out.\u003c\/p\u003e\n\u003ch4\u003eHow it works\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eCheck out to book your session.\u003c\/li\u003e\n\u003cli\u003eWe'll email you a short onboarding questionnaire.\u003c\/li\u003e\n\u003cli\u003eGive us access to your Meta ad account so we can take a look before we meet.\u003c\/li\u003e\n\u003cli\u003eBook your Zoom session at a time that suits you.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003csmall\u003eAd spend is paid directly to Meta and isn't included.\u003c\/small\u003e\u003c\/p\u003e","brand":"Equestrian Digital","offers":[{"title":"Default Title","offer_id":49279732023479,"sku":null,"price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/3213\/7655\/files\/Metaadscoachingpost1080x1080_4fd1dad5-7057-44a7-9787-2f979533ef0e.png?v=1791161669"},{"product_id":"facebook-instagram-ad-setup","title":"Facebook \u0026 Instagram Ad Setup (Once Off)","description":"\u003cp\u003eFacebook and Instagram ads are one of the most targeted, cost-effective ways to reach riders, owners and equestrian buyers. We'll build your campaigns properly from the ground up, so your ads reach the right people from day one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is a once-off ad set up and doesn't include ongoing management.\u003c\/strong\u003e We set up your ads, then hand them over with recommendations so you can manage them yourself.\u003c\/p\u003e\n\u003ch4\u003eWho you can reach\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePeople who've visited your website or engaged with your Facebook and Instagram\u003c\/li\u003e\n\u003cli\u003eYour email subscribers and past customers\u003c\/li\u003e\n\u003cli\u003eLookalike audiences: new people who look like your best customers\u003c\/li\u003e\n\u003cli\u003eInterest-based audiences, such as riders, horse owners and equestrian sport fans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat's included\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCampaign strategy and a simple funnel, from first impression to purchase\u003c\/li\u003e\n\u003cli\u003eCampaigns, ad sets and ads built in your Meta Ads Manager\u003c\/li\u003e\n\u003cli\u003eAudience research and custom audience set up\u003c\/li\u003e\n\u003cli\u003ePlacements across Facebook, Instagram, Messenger and Audience Network\u003c\/li\u003e\n\u003cli\u003eAds assembled in image, video, carousel or slideshow formats\u003c\/li\u003e\n\u003cli\u003eAd copywriting\u003c\/li\u003e\n\u003cli\u003eOptimisation recommendations so you can manage your ads with confidence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBefore we start\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eYour Meta Pixel needs to be set up. Not done yet? Add our \u003ca href=\"\/products\/meta-ads-setup\"\u003eMeta Ads Setup\u003c\/a\u003e, which covers your Business Manager, ad account and Pixel.\u003c\/li\u003e\n\u003cli\u003eYou'll supply the photos and videos for your ads. Need content? Ask about our \u003ca href=\"\/products\/reels-done-for-you\"\u003eReels – Done For You\u003c\/a\u003e or UGC packages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eNot included\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOngoing ad management\u003c\/li\u003e\n\u003cli\u003ePhoto and video creation\u003c\/li\u003e\n\u003cli\u003eAd spend, which is paid directly to Meta. We'll recommend a starting daily budget for your goals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow it works\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eCheck out to book your set up.\u003c\/li\u003e\n\u003cli\u003eWe'll email you a short questionnaire within 2 business days.\u003c\/li\u003e\n\u003cli\u003eSend it back with your images and videos, and we'll be in touch with any questions.\u003c\/li\u003e\n\u003cli\u003eWe build your ads and email you once they're ready to launch.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTurnaround:\u003c\/strong\u003e please allow [X] business days from receiving your information.\u003c\/p\u003e\n\u003cp\u003eWant hands-on help managing them afterwards? Book a \u003ca href=\"\/products\/meta-ads-consult-coaching\"\u003e1:1 Meta Ads Consult \u0026amp; Coaching\u003c\/a\u003e session.\u003c\/p\u003e","brand":"Equestrian Digital","offers":[{"title":"Default Title","offer_id":49279802212535,"sku":null,"price":1599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/3213\/7655\/files\/FacebookIGadsetuppost1080x1080.png?v=1791161606"},{"product_id":"facebook-instagram-shop-pixel-setup","title":"Facebook \u0026 Instagram Shop + Pixel Setup","description":"\u003cp\u003eLet customers discover and shop your products right inside Facebook and Instagram, and make sure every sale and click is tracked properly for your ads.\u003c\/p\u003e\n\u003ch4\u003eChoose your service\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFB\/IG Shop AND Pixel:\u003c\/strong\u003e both services below, set up together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePixel Only:\u003c\/strong\u003e we set up your Meta Pixel and get it ready for advertising, including the Conversions API, advanced data matching and your key purchase events.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFB\/IG Shop Only:\u003c\/strong\u003e we set up your Facebook and Instagram Shop, connect it to your Shopify store and make sure your product catalogue syncs correctly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it matters\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTag your products in posts and Reels so followers can shop in a tap\u003c\/li\u003e\n\u003cli\u003eYour catalogue stays in sync with your store, so prices and stock are always right\u003c\/li\u003e\n\u003cli\u003eAccurate tracking means your ads optimise towards real sales, not guesses\u003c\/li\u003e\n\u003cli\u003eUnlocks retargeting and lookalike audiences for your ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eGood to know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt for Shopify stores. Using WooCommerce or another platform? \u003ca href=\"\/pages\/contact\"\u003eContact us\u003c\/a\u003e for a quote.\u003c\/li\u003e\n\u003cli\u003eWe can't set up an account that's been restricted from advertising or has breached Meta's Commerce Policies.\u003c\/li\u003e\n\u003cli\u003eReady to run ads next? See our \u003ca href=\"\/products\/facebook-instagram-ad-setup\"\u003eFacebook \u0026amp; Instagram Ad Setup\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow it works\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eChoose your service and check out.\u003c\/li\u003e\n\u003cli\u003eWe'll email you a short questionnaire within 2 business days.\u003c\/li\u003e\n\u003cli\u003eGive us access to your Meta Business account and Shopify store.\u003c\/li\u003e\n\u003cli\u003eWe set everything up, test it, and email you when it's live.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTurnaround:\u003c\/strong\u003e please allow [X] business days from receiving your questionnaire.\u003c\/p\u003e","brand":"Equestrian Digital","offers":[{"title":"FB\/IG Shop AND Pixel","offer_id":49279917490359,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"Pixel Only","offer_id":49279917555895,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"FB\/IG Shop Only","offer_id":49279917588663,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/3213\/7655\/files\/FBIGshop_pixelpost1080x1080.png?v=1791161563"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/3213\/7655\/collections\/Paid_Advertising.jpg?v=1791169574","url":"https:\/\/equestriandigital.com.au\/collections\/paid-advertising.oembed","provider":"Equestrian Digital","version":"1.0","type":"link"}